I patiently awaited the arrival of Apple's new tablet device and part of me wondered if the Kindle would suddenly become obsolete. Short answer so you can stop reading here: No.
For the casual reader, a webpage here and an email there is no problem on a bright, backlit screen.
For the casual Internet-surfer, perusing the New York Times or reading your favorite blog will be pretty exciting on a handheld device.
However, when it comes to books, there is something magical about reading text on a page. I will be the first to admit that the thought of owning a Kindle was downright silly when it first came out... and then I held one.
I enjoy sitting down, distraction free, and experiencing a plot unfold. A book is an escape, and it's just not the same on a computer. Somehow, Amazon managed to capture the essence of the experience.
I have scanned many an iPad reaction only to question if some people had ever touched a kindle. Sure the iPad will have a book distribution method and supports the ePub standard (why are you holding back Amazon?), but I have concluded that Apple has a different target audience.
Apple will sell millions of these oversized iPod Touches, but they have cheapened the experience, and I would not be surprised if consumers purchase a standalone reader after they are left wanting.
Why I was worried? I wondered if Apple had developed a device that successfully merges active content with an easy-on-the-eyes ereader. No, but soon enough, someone will. Next generation Kindle?
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